Three-and-a-half decade old North India based Atam Labels is moving towards new horizon by expanding itself into printing and enhancing its reach into new areas. Supplying woven labels, security labels, hang tags, care labels and multi other variety of labels to many top brands of India and also to many leading exporters. The company is looking for growth with added value and service. “We are now starting our printing unit which is spread out in an area of 1000 sq. yards in Barhi, and the commercial production is likely to commence within a year. The unit will have the capacity to print 5 lakh pieces everyday,” says Mani Kant Jain, Executive Director, Atam Associates (P) Ltd.
The growth projections for the company comes from the positive indications being emitted by the industry. “Since the past few months our clients who are into garment export have shown positive signs of increased business; and the domestic clients are already doing very well,” says Jain. The company which has good penetration into both these segments is very upbeat. “Removal of excise duty on domestic brands will also help in the growth of the market and we are very hopeful for the next two years, so we are planning to enter the markets which are not well covered by us,” avers Jain.
[bleft]“There are opportunities, both new and for the expansion of old markets, that can only be grabbed if we are prepared to offer quality products and new concepts supported by upfront and responsive service. With the right combination of product and service, we are hopeful of being a preferred supplier.”[/bleft]
An ISO 9001: 2000 certified company, Atam Labels also imports metal accessories from China and Hong Kong and make it available to the Indian garment manufacturers at very reasonable price. “We are directly working with the big and quality-conscious Chinese manufacturers and give them sufficient orders according to their production capacity to get good prices,” informs Jain. The company is also into supplying jeans buttons, rivets, tapes, zip pullers, metal labels, imitation leather products and packaging material to provide a complete branding solution for garment manufacturers.
With own offices in various cities around the country to serve its clients better, Atam Labels is geared up for the future. “There are opportunities, both new and for the expansion of old markets that can only be grabbed if we are prepared to offer quality products and new concepts supported by upfront and responsive service. Though the competition in the market is also increasing, but with the right combination of product and service presentations, we are hopeful of being a preferred supplier to both the exporters and domestic manufacturers,” concludes Jain.