By crafting holistic engagement channels, brands can identify pain points, moments of delight and areas for improvement, enabling them to create a seamless and enjoyable experience for consumers.

Within the context of the fashion industry, generative AI addresses the persistent challenges faced by retailers in terms of varying consumer preferences and purchase decisions.

The Indian fashion retail fraternity is set to soon adopt smart ‘Experiential Retail Stores’ that go beyond addressing the touchpoints of the target audience by also providing compelling reasons for customers to visit often, allowing re

Overseas brands and retailers like Zara, Decathlon and Bestseller India are actively incorporating the concept of experiential retail stores as they are bringing the global shopping experience under one roof to India to offer their consumer

Forever New kickstarted its digital transformation by implementing an integrated Point of Sale (POS) system across all its retail locations. It also became one of the first brands to adopt omnicommerce, forming a collaboration with Myntra.

Shree’s transition commenced with the deployment of video analytics technology, a quantum leap that yielded immediate and substantial dividends. Armed with granular insights into customer behaviour, the company pivoted from a broad-brush

AI, ML and IoT are going to be at the forefront of Epic Group's digital transformation journey. The company is adopting these technologies to automate routine tasks, increase productivity and reduce human error.

As a forward-thinking company, Chogori India recognises the dynamic landscape of the retail industry, where the pace of digitalisation and evolving consumer behaviour are transforming retail sales on a global scale. To stay ahead in this ev

A smart ‘Experiential Retail Store’ goes beyond addressing the touchpoints of its target audience by also providing compelling reasons to customers to visit often, allowing retailers to increase their market share.A traditional bricks-a