The New Normal is all about stepping into the digital era and technology companies are bending the rules to make brands reach their customers with ease, in a seamless way. Shoppable videos is the new trend, picking up a lot of momentum and

Drones have graduated from just being in use for surveillanc purpose to mark their presence in the businesses of delivery, albeit it’s still in trial phase. But, when it comes to fashion industry that has a huge and complex supply chain,

The reality is that most of the customer loyalty programmes today aren’t about generating long-term customer loyalty and affinity anymore, but are more focused on pushing consumers to increase financial transactions. These marketing trick

The recent implementations – from robots that sew and cut fabric, to AI algorithms that predict style trends, to VR mirrors in dressing rooms – clearly indicate that technology is automating, personalising and speeding up every aspect o

The potential of 3D CAD design and VR imaging to visualise finished designs virtually has been streamlining and accelerating advancements in textile engineering.

The first thing that can be easily seen behind the apparel brands’ perspective in the journey of digital transformation is their product’s characteristics and then comes the rest.

One of the most effective ways to lead the visual attention of viewers through your web portal to the important information, especially for fashion businesses, is to use accent colour schemes on the website in the right way.