One of the most effective ways to lead the visual attention of viewers through your web portal to the important information, especially for fashion businesses, is to use accent colour schemes on the website in the right way.

There has been already a saturation point and the retailers can’t go for much lower prices than they are already getting in different sourcing places and the only solution remains to build efficiencies and productivity. Here comes the cru

A recent conference of Alvanon, a leading fashion tech company, addressed prevailing issues head-on and identified four key areas where a change must be effected. These areas are – Data Collection & Standards; Creating & Marketing; Produc

The leaders of Alvanon – Janice Wang (CEO) and Jason Wang (COO) – have always been quite vocal about their views on the digitalisation needs of the industry. Team Apparel Resources, therefore, got in touch with them to know more about a

SvaKatha is using data science and machine learning algorithms to help the brands understand their consumers and accordingly plan their merchandise and production plan. This will help them promote the product much preferred by the consumers

Initially the retailers had no technology to prevent shoplifting which impacted their profit margin severally. With a little advancement in technology, the retailers installed video cameras in their stores in order to keep an eye on the cus

Improving in-store experience has always been an important aspect of consideration for the retailers and with Covid-19 impacting the consumer shopping behaviour, it has taken no halt. Bricks-and-mortar retailers today are using technologies

Here’s all about the latest trend of live video shopping and how it is making its way into the future of fashion retail…

A virtual showroom, unbounded by the physics of the real world, would have the full potential to bring out a brand’s DNA and establish a more powerful connection with its customers.