Cisco Systems, Inc., an American multinational corporation specialising in digital communications technology, has recently made a foray into the fashion industry. According to insights shared by Anjana Iyer, a specialist in product marketing and analytics, Cisco is set to introduce quarterly fashion collections and personalised style guides created by their in-house Cisco Store experts. These curated guides will highlight the latest trends each season, catering to customers across the Americas, Europe, the Middle East, Africa, Asia-Pacific, Japan, and China.
The fashion landscape at Cisco showcases a variety of trending apparel such as T-shirts, hoodies, gilets, and polo shirts, designed to appeal to a global audience experiencing different seasonal changes. Notably, regions like the Americas and Asia-Pacific will transition between spring and autumn in the upcoming weeks due to their location spanning both hemispheres.
Cisco’s fashion offerings include items that go beyond typical branded merchandise, with some pieces featuring subtle logos like the prominent “C” logo on rugby jumpers. The company aims to strike a balance between brand visibility and understated elegance, as seen in hoodies that subtly incorporate Cisco’s logos.
While the fashion venture may not primarily focus on generating profits, it serves as a platform to showcase Cisco’s innovative Cisco Store Tech Lab, highlighting their technological solutions for retailers. Each quarterly lookbook not only presents the latest fashion trends but also provides information on the tech tools and services that Cisco can offer to retailers.
Despite some drawbacks noted by critics regarding slow website performance, high prices, and lack of free shipping, Cisco’s fashion initiative aims to blend style with technology seamlessly. The company’s emphasis on edge networks and security in their fashion curation aligns with their core expertise and commitment to innovation, ensuring that these elements remain timeless trends regardless of the season.