The company noted that unlike traditional e-commerce platforms that primarily rely on keyword-based search, PRISM analyses real-time user behaviour to predict shopping intent and deliver personalised product recommendations.
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The initiative reflects a growing trend among marketers towards the use of deterministic data signals to improve campaign performance and customer acquisition outcomes.
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The court recorded an undertaking from Libas that it would not use Zee's music catalogue on Instagram while the matter remains pending. The undertaking will remain binding until further directions are issued by the court.
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Retail
Fashion Entrepreneur Fund Portfolio Revenue Reaches US $19 Million, Targets US $52 Million in FY ’27
During the year, FEF increased investments across a range of segments, including contemporary fashion, luxury couture, footwear, sustainable fashion, retail technology and artisanal ventures.
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More than 80% of Amazon deliveries in India are made via two-wheelers, which offer advantages such as superior manoeuvrability in congested streets, cost-effectiveness, easy parking, and faster navigation in urban areas compared to larger vehicles.
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The central agency had initiated a probe against the e-commerce platform in July last year based on what it described as "credible" information regarding alleged contraventions of FEMA.
