The last few months have been a roller coaster ride for the industry, as one country after the other restored to lockdown as a protective measure against the spread of the pandemic. So, how did the sequence of crises unfold and what were th

As most of the apparel market suffers incredible losses, categories like athleisurewear, activewear, sustainable clothing, and scarves with in-built carbon filters seem to be growing exponentially as consumers sitting at home buy only what

Rakhil says that the ‘never normal’ is actually an umbrella for multiple fronts – consumers’ behaviour, sustainability & circularity and digital supply chain.

The coronavirus outbreak is exacting a huge toll on Cambodia’s apparel manufacturing sector. Order cancellations, raw material scarcity and massive worker layoffs have changed the very dynamics, posing all new challenges for its survival.

Nations have been impacted with varying intensity both by coronavirus and lockdowns, leading to a drastic fall in consumer spending on categories they deem non-essential.

This crisis has presented an opportunity for brands to create a community by showing they care and to maintain top-of-the-mind recall with customers by pushing products that they need right now and by engaging them through various challenge

With the increase in conscious spending by consumers and the pandemic making localised production more important, transparency and sustainability will lead the way for fashion brands to remain viable.

Fashion retail is working its way back to action. Could this mean that factories can look forward to fresh orders?