Apparel Resources bids adieu to fashion’s most turbulent year, 2020, with a talk with industry’s top global sourcing and buying experts, enumerating the major changes that directed the market this year and what needs to be on the memo f

Rapid upgradation in social media marketing and introduction of saturated micro-communities have opened the dimensions for fashion retailers. This feature aims to investigate the scope of niche social media marketing, trends and industry ta

Now that the world has entered the year 2021, challenges for a business to stay sustainable have grown far beyond just green warehousing. The supply chain management has increasingly chosen a switch to sustainable alternatives over conventi

Ethic Attic, as the name suggests, is all about ethical living and consumption. Ethic Attic focuses on elevating the Fair Trade practices amongst artisans, getting them market ready and connecting them with Fair Trade markets.

Here is how CIEL Textile identified risks in 2020 and responded to those risks!

It is essential to assess whether ‘seasons’ as a concept is relevant anymore in the fashion industry by understanding the genesis and evolution of seasons as a concept in fashion, how it is one of the reasons for the retail apocalypse,

A new brand, Maikai, within a short span of time, has built a reputation for itself and is becoming consumer’s favourite just by virtue of word of mouth publicity. But what’s unique is that the brand is selling handblock sports bra.

The term mangineer is a combination of two words – ‘manager’ and ‘engineer’, which welds together the traditional roles of both an engineer and a manager – and is aimed at implementing lean and agile operational concepts even mo

Amongst the most appreciated applications of marketing research in the current scenario is the science of neuromarketing. Leading international e-com giants like Amazon, Forever 21, eBay and other e-com retailers are espousing advanced prac