Technology News

Advances in AI technology, combined with continued consumer focus on value and affordability, are reshaping how shoppers discover products, evaluate options and make purchasing decisions.

Consumers seeking recommendations for fashion items or occasion-specific outfits can now receive results from Nykaa’s catalogue without leaving the ChatGPT interface.

The company noted that unlike traditional e-commerce platforms that primarily rely on keyword-based search, PRISM analyses real-time user behaviour to predict shopping intent and deliver personalised product recommendations.

The company is one of India’s largest manufacturers of spinning textile machinery and manufactures the complete range of spinning machinery from blow room to winder.

The platform uses AI-driven styling and asset creation tools to improve product discovery, accelerate content production, and enhance conversion across virtual marketplaces.

The tool places the customer within the occasion itself, matching the ambiance, setting, and styling cues of Indian celebrations associated with luxury dressing.