Features

Domestic brands such as Aarong, Sailor, Le Reve, Noir, SaRa Lifestyle, Dheu, Ecstasy, Amirá, Rang, Dorjibari, Twelve (a sister concern of Ecstasy), Texmart, Cat’s Eye are positioning themselves against global giants by focusing on affordability, local styles and customer connection.

In an exclusive conversation with Apparel Resources (AR), Ashna Huq, Director of Incredible Fashions Ltd. (IFL), discusses the innovative sustainability strategies that IFL has implemented, the collaborations needed for meaningful progress and the future of sustainable practices in the industry.

In an exclusive interview with Apparel Resources, Jaiwant S Dhingra, Director of Marketing & Business Development, Numero Uno discussed in detail about his strategies for pursuing growth by exploring newer fabrics, softer textures and improved fits to meet modern comfort demands.

In an exclusive interview with Apparel Resources, Kanupriya Mundhra, Co-founder of Aastey shares about her engaging journey with the brand, its astute focus on sustainability with around 95 per cent of collections being made from recycled materials and her strategies for success.

Ideal for weddings and celebrations, ‘Jhilmil’, KAVANA’s Festive ’24 collection, ensures wearers exude grace and charm, creating memories that last a lifetime.

Mocha Mousse is emerging as a key shade across a variety of silhouettes and materials, making it an essential addition to 2025 collections.

Accounting for 55 per cent of India’s knitwear exports, Tirupur posted 13 per cent growth in the first five months of FY ’25 as exports grew to Rs. 14,679 crore (US $ 1.73 billion), up from Rs. 12,995 crore (US $ 1.53 billion) during the same time last year.

Designers such as Jonathan Anderson at Loewe have long embraced the charm of nostalgic florals, and for Spring/Summer '25, the print appears in new forms such as on dresses that balance nostalgia with contemporary design.

Beyond sustainability, 3D printing drives inclusivity and personalisation, enabling brands to create custom-made collections tailored to diverse body types and preferences.