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Print Prowl: Animal patterns surpass market territory

Animal prints and wildlife-inspired motifs have been a favourite for major consumer groups, putting them on the radars of buyers and manufacturers alike. Here's the view of our manufacturers on this latest trend.

Apr 01 19  |  Features

Here’s how ‘brand extension’ has become the latest buzzword for fashion labels

Brand Extension is a trend that is taking the industry like wild fire as an increasing number of brands are expanding their product offerings or exploring new industries such as homeware to offer one-stop solution stores to the masses.

Mar 01 19  |  Features

Expert’s Opinion: We all have our own versions of fashion luxury. But, what is true ‘luxury’?

Luxury in the Indian market is different from luxury in the West. Saurabh Banka founder of LAÏTEworks, that sells hand-embroidered scarves and accessories, shares what actually fashion luxury means.

Feb 28 19  |  Features

fashion luxury

Kunal Rawal’s latest millennial-approved collection fuses Neo-Traditionalism with modernity at Lakmé Fashion Week

Kunal Rawal collaborates with boat for SS’19 at Lakmé Fashion Week on a millennial approved collection that fuses tradition with modernity.

Feb 04 19  |  Features

Anavila taps Vietnam’s Sa Pa tribe for her SS’19 organic collection at Lakme Fashion Week

Anavila Misra showcased her SS’19 organic line at Lakmé Fashion Week S/R 2019 on Day 3 of the event. The collection is inspired by the Sa Pa tribe of Vietnam, and utilizes natural fabrics and dyes.

Feb 02 19  |  Features

On The Buyers’ Radar at Lotus Makeup India Fashion Week S/S ’19

Apart from the glam and razzmatazz associated with fashion weeks in general, the main idea behind an entire event such as this is to facilitate commercials for the creativity being put up.

Dec 15 18  |  Features

Lotus Makeup India Fashion Week


What ruled the ramps, what’s trending, who is collaborating with who, latest brand launches, and trends breaking the fashion market.






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