Kohl’s is all set to come up with a new shopping experience amidst back-to-school season.
The US clothing retailer has just launched Discovery @ Kohl’s that curates several emerging, established and diverse-owned brands that are new to Kohl’s stores.
Kohl’s, reportedly, added shoppers will find here brands that are hard to find anywhere else, and brands customers will feel good to buy.
Notably, the novel shopping experience will be rolled out not only across 600 stores of Kohl’s, but also on Kohls.com.
There’s also a designated back-to-school section, which exhibits brands that incorporate a give-back purpose, besides a women-founded activewear brand.
The launch gives Kohl’s an opportunity this year to introduce over 30 new women-owned brands.
There are now talks of Kohl’s venturing into a new alliance with Billy Footwear – an adaptive footwear brand that makes shoes with zippers for an easier fit.
The American clothing retailer generated US $ 18.13 billion in 2020.