The RMG and fashion industry in Bangladesh heavily rely on women. They play a crucial role in shaping the industry’s global reputation through their dedication, hard work and creativity. Many female business leaders have emerged from this industry, inspiring others and becoming prominent figures in the country’s business landscape. This trend indicates a positive trajectory for the nation, with women taking on more leadership roles expected to drive the adoption of inclusive policies in workplaces. This, in turn, can make the industry more appealing, especially as global consumers seek greater accountability.
To celebrate International Women’s Day and highlight the accomplishments of women, we have curated a selection of female business leaders for this edition. These women are driving forces of the industry, shaping policies and making impactful decisions. In exclusive interviews, they have revealed their personal journeys, sources of motivation, obstacles they’ve faced, strategies for overcoming challenges, visions for the future and other valuable insights.
Afsana Ferdousi, Founder, CEO, Creative Head, Afsana Ferdousi (AF)
Destiny
I never thought of entering the fashion industry; that’s why some people call me the ‘accidental one’. It all began when I stumbled on a book at BGMEA University of Fashion Technology. Awards, both national and international, numerous collaborations with several RMG companies and valuable support have actually shaped my vision. Over the years, I have honed creativity and developed a better understanding and have used these in establishing my eponymous brand. I see the efforts synonymous with promotion of Bangladeshi heritage.
The heritage collection
When it comes to challenges, what a woman in a leadership position faces is a unique set. As a fashion leader, I try to stay ahead of trends and make sure that innovation is reflected in my collections. This can be achieved only when one pushes boundaries and embraces ideas rooted in our heritage. One notable instance is my Jamdani collection, which garnered international acclaim.
The impact of women leaders on the fashion industry is significant. As a fashion designer, my personal fashion style reflects my commitment to sustainability and representation of Bangladesh’s heritage. I strive to inspire others to embrace eco-friendly practices and ethical consumption.
Stay true to yourself
On the eve of International Women’s Day, I would like to ask others not to give up their dreams and to remember that setbacks are stepping stones to success. Stay true to yourself, be resilient and let your passion drive you forward.
Forida Yesmin Bithi, Founder, Deer leather
Ingredients of success
In this multibillion-dollar global market, offering significant economic opportunities, by embodying principles of equality and respect in actions and decision-making, fashion leaders can set a positive example for others in the industry. Market research, creative collaboration, experimentation, technology integration, consumer feedback and risk-taking have made this possible for me.
In an industry that has often been challenging to navigate, your unique perspectives and talents are essential for shaping its future.
Amena Urmi, Assistant General Manager – Human Resource, MBM Group
A journey of resilience
At a young age, I found myself experimenting with various styles and trends and this passion naturally led me into the fashion industry. Fashion, to me, is not just about aesthetics but also about making a positive impact on people and the planet. As a female leader in the fashion industry, I have faced obstacles such as unequal opportunities, glass ceiling and social stigma. Navigating through such challenges has been a journey of resilience and determination. I have approached these challenges with a proactive and cooperative mindset, seeking opportunities to collaborate, mentor and advocate for gender equality.
For me, to stay ahead of trends and to foster innovation, I rely on a combination of intuition, research and creativity. I constantly look for inspiration in art, culture and technology. One instance where that has worked really well is when I introduced AI tools into HR practices. As a leader, I believe in using my platform to amplify marginalised voices, challenge societal norms and promote inclusivity. My personal fashion style reflects my values of authenticity, confidence and individuality, which in turn shape my leadership approach.
Your voice matters
To all the women, believe in yourself, cultivate your skills and never be afraid to pursue your passion, even in the face of adversity. Remember that your voice matters and your contributions have the power to shape the future of fashion and society.
Aoezora Zinnia, Advisor, Palong Khiyang
My passion for fashionable attires inspired me to enter the industry, and over the years, my vision has evolved. The journey has not been without challenges, but I have always kept faith and worked hard. For new ideas, I always try to understand people’s demands and their comfort. I always live with a simple fashion approach. To those who aspire to begin their entrepreneurial journey, work hard and be confident.
Neela Hosna Ara, Chairman, Crony Group
Convergence of passion and potential
The convergence of passion and potential propelled me towards establishing Crony Group. What began as a modest endeavour with a focus on production capacity has blossomed into a multifaceted organisation. In a world overshadowed by male dominance, the path to leadership isn’t always clear or accessible to those most deserving. Many individuals with the potential to lead hesitate to step forward, while countless others, particularly women, find themselves held back. Witnessing this disparity first-hand, I felt compelled to take action. But from the very beginning till now, my husband has always stood by me. As a female entrepreneur, I had to maintain a balance between family and business. My few secrets are sincerity, diversified thinking, fashion forecasting and long-term vision.
Staying ahead of trends and fostering innovation is not about following the latest fads, but about embracing a mindset of exploration and experimentation. As stewards of creativity, innovation and cultural expression, women leaders possess the unique ability to shape societal norms, challenge stereotypes and champion causes that transcend industry boundaries. Driving systemic change is challenging, but I firmly believe in the power of compelling ideas.
Dare to dream
To aspiring women in fashion, I would say embrace your uniqueness and dare to dream boldly. In an industry brimming with creativity and innovation, your voice, your vision and your perspectives are invaluable. Surround yourself with mentors, allies and a supportive community who uplift and empower you.
Kazi Jinat Jeeny, Managing Director, JKD Fashion BD
My mother’s dignity made me dream
Since childhood, I was concerned about co-ordinations, drawing and designs. Then my mother, a marvelous fashion designer, sparked my interest. Unfortunately, for her, who got a degree in tailoring in 1965, there was no opportunity. She could not shine. But her dignity made me dream to be a fashion designer. Fortunately, my parents never treated us as sons or daughters. So wherever I see discrimination, I always try to explain why we should not tolerate it.
Fusion fashion
In this era of globalisation, everything is changing. Our fashion taste has changed. Most people want to wear westernwear and we buy branded outfits abroad. The irony is that Bangladesh is one of the top exporters of garments. We also like to wear Indian and Pakistaniwear. But we do not like to buy Bangladeshi designer outfits. So I try to create a fusion of western and traditional. I want people to love our Made in Bangladesh products.
Each lady is a star
As our society is male-dominant, one can be easily demotivated. So I always try to convince other women to love themselves and inspire and motivate them. Each lady is a star, and if she believes in her own self, she can shine. Be confident, love yourself. Maintain self-respect. We have the power. If we love ourselves, we will shine.
Farhana Ferdous, Managing Director, J-Park Apparels Ltd. (sister concern of AJI Group)
Fostering inclusivity
As a child, I was fascinated with colours and textures, and it blossomed into a lifelong passion for creative expression. Today, my attention is towards sustainable, ethical fashion, which offers greater long-term value. By fostering an inclusive work environment, advocating diversity, and leading by example, I’ve worked to break down barriers and empower individuals of all genders to thrive under my leadership. Overcoming challenges has been integral to my journey. I always prioritise continuous learning and adaptation to stay ahead of trends and foster innovation. By analysing market data, consumer behaviour and cultural shifts, I gain valuable insights that inform my design decisions and strategic initiatives.
Women leaders in fashion have a profound influence on society. They amplify diverse voices, challenge stereotypes and advocate for inclusivity and empowerment. As for my personal fashion style, it shapes my leadership approach by reflecting my values, confidence, and individuality.
Never doubt your worth
To all aspiring women in fashion, your creativity knows no bounds and your passion has the power to shape the future of fashion. Dare to dream big, work hard and never doubt your worth or abilities. Together, we can break barriers, shatter glass ceilings and create a more inclusive and equitable fashion industry for generations to come.
Disharee Zohra, Founder, Your Sunshine and Perfumista
My love and passion for perfumes brought me into the game. What I think is necessary is to let people of Bangladesh know about perfumes. They know about skincare, makeup, even clothing but barely know about the beauty of smelling good. Hence my effort. When you love your work, innovation comes automatically, ideas come and plans work accordingly. When I started my journey, I never thought people would accept me wholeheartedly. Sometimes going with the trend or going against the hype worked for me. Women are not only equal but also ahead. When we women want to do something, we do it with complete sincerity. We should come forward to help and support each other rather than thinking it’s a competition.
Habiba Akter Shurovy, Founder and Head of Design, Shordindu
My mother, my inspiration
My small town market walks with my mom before Eid, buying fabrics, matching lace and trims and turning them into beautiful dresses, were my biggest inspiration behind entering the fashion industry. She is a genius without any institutional degree. So, I was quite familiar with sewing machines, ribbon and scissors from a very early age as I used to make my doll’s outfits all by myself.
If a door closed for me, I looked for another
Being a Dhaka-born girl, challenging gender-based issues in almost every step is part of daily routine. This became more regular in my life when I started my business. But I didn’t let them stop me from doing what I love most. If a door closed for me, I looked for another. With time, they realised working with me can be beneficial. Now in my company, I always prioritise women.
As an artist, I believe everything has its own purpose, every single thing can tell a story. So I started telling stories via my works. I choose folklore, rural stories for my sarees, kameez, punjabis and other outfits. And if I have to talk about my personal fashion style, I have learnt and unlearned so many things. I used to hate my body shape, height. Due to my short height, I used to get bullied in school. After entering the fashion industry and opening my label, I overcame all of these feelings.
Patriarchy in outfits
Women had enough patriarchy in their outfits over the years. It’s time to put an end to where society decides what a woman should wear. Don’t let them say any further. No one should decide what a woman should wear except the woman herself.
Anamika Monmon, Founder, SIXER
A journey of self-belief
I always had the desire to make a difference in my life and the passion for design and creativity. That’s how the journey began. But it comes with unique challenges like work life balance, balancing creativity and commerce, building and leading a team and lack of role models and mentors. I manage them by developing self-belief, resilience, focusing on skill development, finding innovative solutions to problems and building strong relationships with everyone. To stay ahead in the game, I constantly explore new ideas, quench my curiosity and adapt. Fostering innovation is all about creating a supportive environment that encourages risks and experimentation. But the groundbreaking success can only be achieved with careful planning and execution.
Believe in your own power
Today, apart from being job creators, building businesses, breaking stereotypes and contributing to the economic well-being of the community, women entrepreneurs are the role models, mentors and advocates for change. So, I say believe in your own power, don’t be afraid to take up challenges and use all platforms to empower others.
Fouara Ferdous, Founder, Poter Bibi
Saree inspiration
The ancient history of handloom sarees and their evolution over time is what inspired me the most to contribute to the fashion industry. It would be a lie if I said that I didn’t face any challenges. Stepping into a market where the fashion industry is majorly investing in imported products and trying to introduce and make a business out of handloom sarees was a real challenge indeed. But what kept me going was my strong willpower to execute every single project that I had foreseen in my mind. I always keep experimenting with colours. And I do not know the secret but I mostly end up putting my thoughts into the right places in the end.
This women’s day, let’s honour resilience, elegance and the accomplishments of remarkable women. Your influence sparks change and excellence!
Imesha Fernando, AGM Business Development, Harnest Label Industries Ltd.
I have worked in many industries, but I find the fashion industry more interesting because it keeps changing and it’s very challenging. My vision is to bring change so that I enjoy my job while contributing to the improvement of the industry.
Being a foreigner, female and a higher level manager was not easy initially. I have managed to prove myself through practice and lead by examples. I always take responsibilities and guide my team during problem solving, treat them equally irrespective of gender, train and develop them, set clear targets and work as a team. These have helped me to overcome the challenges that a normal female worker will face in a workplace.
Elastic no one could produce
There was an innovative elastic that no one could produce in Bangladesh and it was imported after a careful study of the tech pack and the samples. I figured out that this could be produced with some changes done to the weaving machines. I got the support of our production manager and the technicians to do the necessary changes to the machines and was able to get the exact quality and thus broke the monopoly.
My message to women is: Women are born leaders. You need to first accept this and be your own brand to encourage other women.
Zarin Rashid, Director, TRZ
I grew up in a culture where everyone wanted to fit in but what I wanted was always the opposite. I was always inspired by how I could express myself through the way I dress up. Over time, I feel like I’m still the same, but I’ve learnt to explore my traditions a bit more to bring in a fusion that would best translate what I want or who I’ve become over the years: a mix of both worlds. I’ve always respected the way people dress and express themselves.
Crop tops for sizes up to XXXL
I enjoy researching new collections which helps me to understand the global stand on fashion. I still remember the first time I released crop tops in my country for sizes up to XXXL, and it has till date, been one of the best-sellers from my collection.
Don’t stop when things get tough
Women in the fashion industry are usually the ones who are very expressive and aren’t that scared of standing out. I admire women at work in every industry because it’s something that we need to fight for till date in order to be someone significant. So keep going. Be yourself. Don’t stop when things get tough. Always remember that something that’s worth something will always be tough to achieve. If it’s easy, it’s not worth it.
Kyaw Sein Thay Dolly, Managing Director, Cloths “R” Us Ltd.
My late elder sister, Aung Kyaw Sein Happy, is my inspiration. I have an extensive background in the textile industry, with over 20 years of experience both at home and abroad. I had worked for notable companies such as Li & Fung, PVH and MGF before embarking on my entrepreneurial journey in 2019. Confidence, clear thinking and wisdom are the key traits that helped me. Pursuing higher studies when I had reached a mid-level position helped me gear up my career growth faster. When it comes to setting an example, I always fight back social stigma and dress up for success. So to the women, I would say, take care of yourselves so that you can take care of society. Women are the support system of each other.
Luthmela Farid, Director, Pacific Jeans Ltd.
After obtaining a degree in Marketing Management from University of Bradford (UK), I started my journey in the financial sector. Later, I joined the family business – Pacific Jeans Ltd. I developed interest in this sector as it is instrumental in reducing the gender gap. I feel great contributing to an industry which has always boosted women empowerment and income equality. I’m fortunate enough to have an upbringing where you’re encouraged to become what you want to be.
Concern for environmental sustainability
Fostering innovation and keeping up with trends are very crucial aspects to stay relevant in the fashion industry. A separate challenge comes from the growing concern for environmental sus-tainability which demands for more sustainable raw materials and production processes. We need to integrate inspiration, innovation and technology to address all the challenges.
Breaking the glass ceiling
At times, it seems next to impossible to be a good home-maker and be committed to a career simultaneously. A woman needs twice as much competence than a man to get validation at the workplace and needs to be way more confident than a man to overcome challenges. Women leaders are catalysts of change who are breaking the glass ceilings. They are an inspiration for others to become financially independent and make their lives more meaningful.
Ismat Jerin Khan, Managing Director, Jermatz Limited
The fact that the industry is a place of innovations, creative and independent minds and is sustainable and environment-friendly inspires me. My passion, hard work, confidence and honesty have helped me in overcoming all the hurdles that come in my way. For unconventional ideas, I make it a point to encourage creativity and inspire teams to think outside the box. So surround yourself with positive people who support and encourage you. Practise self-care and try new things to grow and thrive in this journey of self-discovery and self-love. To the women: Be confident and always smile. Life is beautiful.
Maisha Abdullah, Director, Mitali Group
Revolutionising manufacturing
After spending a decade in corporate legal practice, I joined our family-owned apparel manufacturing business. With a passion for fashion and a keen business acumen, I have contributed towards developing Mitali Group into a thriving enterprise. Driven by a desire to revolutionise the way clothing is made and consumed, I have contributed towards the company’s mission to create sustainable and trend-setting apparel. I have always been inspired by my father, who I consider to be a trailblazer in the apparel industry of Bangladesh.
Strategic approach
Navigating and overcoming challenges as a woman requires a strategic approach as well as resilience and hard work, no matter which industry you belong to. However, over time, once your role and contribution is established in an organisation, the acceptance and respect are bound to follow.
Sustainability as priority
Fashion is an ever-evolving industry. No matter what the trend of the time, as manufacturers, we always focus on quality and sustainability as our priorities. Innovation is another area which is the mother of trends in my opinion. An example of an idea leading to success was identifying niche markets targeted towards sustainable activewear.
Personal fashion style
Personally, I think one’s personal style should embody their personality and accentuate one’s confidence and creativity. While personal fashion style does not necessarily dictate a leader’s entire approach, it can certainly influence how they are perceived by others. To the women, embrace your unique voice, break boundaries and defy expectations. Your resilience knows no bounds and your vision has the power to inspire generations. Keep leading the path towards a more inclusive and empowered future!
Shagufhta Newaz, Chairman, N2N Sourcing Limited
Initially, I was drawn to the industry’s ability to merge artistry with commerce, allowing for the creation of beautiful and meaningful pieces that resonate with individuals on a personal level. Over time, my vision has evolved to encompass not only aesthetics but also sustainability, inclusivity and innovation.
Commitment to breaking barriers
Navigating challenges in my role as a fashion leader has required resilience, determination and a commitment to breaking barriers. I’ve approached these obstacles by focusing on my skills, expertise and the quality of my work, rather than allowing gender biases to dictate my path. By consistently demonstrating professionalism, confidence and a strong work ethic, I’ve been able to earn respect and credibility within the industry.
To stay ahead of trends and foster innovation, I maintain a keen awareness of cultural shifts, consumer behaviour and emerging technologies. Additionally, I prioritise collaboration with talented designers, creatives and industry experts, fostering an environment of creativity and experimentation.
Embrace uniqueness
Women leaders in fashion challenge traditional norms. I would like to encourage aspiring women in fashion to embrace their uniqueness, pursue their passion fearlessly and never underestimate the power of their voices and vision. In an industry that thrives on creativity and self-expression, your perspective, creativity and determination are invaluable assets.
Rehnuma Chowdhury, MD, Fifth Alliance Global Trading Ltd.
I was inspired by Karl Legarfeld. Initially, I was inspired to create innovative designs or challenge conventional norms in fashion with local materials. As my business grew, I have focused more on sustainability, ethical production practices or catering to specific niche markets. Networking with fashion experts, designers, fabric mills and yarn manufacturers help greatly in knowing about upcoming fashion innovations or trends. I practice making new designs with unique and sustainable raw materials which becomes a USP for my company and later on brings business.
Be unapologetically yourself
Women leaders in fashion serve as role models, drive cultural shifts and advocate for important causes. Their influence extends to areas such as body positivity, diversity and inclusion, sustainability and empowerment. As you pursue your dreams, remember that your voice, vision and unique perspective are invaluable assets. Embrace challenges as opportunities for growth and never doubt the power of your talents and ambitions. Be bold, be fearless and be unapologetically yourself in everything you do. Support and uplift other women along your journey, as together, we can shatter barriers and pave the way for a more inclusive and empowering future in fashion. Keep dreaming, keep creating and keep inspiring. The world is waiting for your brilliance.
Israt Jahan, Managing Director, Apparel Resource BD
For women, who are creative and hardworking as well as determined to be entrepreneurs, this industry is really for them. I feel women mostly lead this industry. If they work hand-in-hand with men, then there are no challenges that they need to overcome. 50 years ago, most women sewed their clothes at home more than now. But today new designs are made every season and sold to consumers. This is possible because of the women leaders of this industry. I believe that women’s leadership and creativity are essential in the modern fashion industry and business. So we must be confident and must encourage other women to speak up about their creativity, intelligence, hard work and share their ideas.
Vidiya Amrit Khan, Managing Director, Desh Garments Ltd
My father and the legacy that he has left behind has really been my biggest inspiration. I wouldn’t call myself a fashion leader. I’m an entrepreneur and as an entrepreneur, my gender is really not something I put much thought into. I do my homework, I study and I try to learn more about the industry that I am a part of everyday. Knowledge and passion truly give one power to believe in the work they do. Women leaders not only work as a symbol of inspiration for other aspiring women, but they also work together to bring about policies and regulatory change through their advocacy in various organisations. I sincerely love what I do. I like challenges and this gives me further inspiration to do what I do. Women in fashion must be observant, creative and open to completely new ideas.
Samiha Azim, Managing Director, Shinest Group
Blending tradition with innovation
Growing up immersed in the world of textiles and factory operations, my late father’s guidance ignited my passion for both the industry and its people. Over a decade of working alongside him, I absorbed invaluable lessons in business and ethics, shaping my vision for Four Brothers Fashions and Shinest Group. Today, as Managing Director, I blend tradition with innovation, striving for ethical practices and sustainable growth. I’ve inherited a legacy in a male-dominated industry. Despite facing skepticism and stereotypes, I’ve leveraged my education, experience and passion to overcome obstacles and earn respect.
Women leaders in fashion often wield significant influence. Through their designs, advocacy and leadership, they challenge norms, champion diversity and inspire change. Personally, my fashion style reflects my leadership approach by embodying confidence, creativity and authenticity.
Believe in the power of dreams
Embrace your uniqueness, stay true to your passions and believe in the power of your dreams. Your journey may be challenging, but each obstacle is an opportunity for growth and empowerment.
Kaniz Fatema, Founder, Top Leather
My father is the reason why I entered the leather industry. I have always worked with new ideas since the beginning of my business and given the highest priority to quality. I constantly try to present my products in an exceptional way. The challenge in this sector is the shortage of skilled craftsmen. So we train people to fill the vacuum. I want more new women entrepreneurs to come to this leather world.
Tasnia Tabassum Era, Founder and Creative Head, The Hawkers
As a woman, I lacked support from society and still people think I’m not capable. Also, there is always the responsibility to maintain a family which, sometimes, suffocates me. But I am proud to have overcome them to create a thriving enterprise that not only benefits me but also empowers other women. As a bag designer, I always follow international trends and I recreate those recognised products with our desi fusion materials. I prefer to create minimal designs in an affordable price range to introduce quality products amongst students. My contribution to society includes affordable trendy desi products. To the women, I would say, believe in us. We can do anything if we want.
Munazzama Mustari Tania, Director, Musk Sweater Composite
It was my husband who introduced me to the world of fashion. Observing women’s growth, ability, work and contribution since I began working inspired me to be self-motivated. Even if many people claim that there are women in this field, I still want more women to enter it.
For a woman, every day is a new challenge. I also faced so many challenges and obstacles. With patience and intelligence, I overcame those. Moreover, I took suggestions from those who are already in this industry. I am a fashion lover. I think that with age, fashion thinking also changes. But styles do evolve over time. It can never be kept within the boundaries. That’s how I keep myself updated. To influence other women, a seminar or conference is highly needed, Moreover there should be more write-ups or features about women who are already in this industry like Apparel Resources is arranging.
Rumana Rashid, Director, Pantaloon Fashion Ltd.
23 years and still learning
Being the daughter of Late Mohammed Harun-Ar-Rashid, Founder of BUFT, I have been actively involved with BGMEA since 2001. Growing up and looking at how my father was determined to realise his dream to set up the first formalwear factory in Bangladesh, I wanted to be part of it. I started working in each department to learn all the details over the last 23 years and am still learning.
Be your own cheerleader
One thing I have learned over the years is to be resilient and never stop gaining knowledge. Challenges will always be there in this industry. You have to look ahead at your future about what’s important, then many challenges will look smaller. You got to be your own cheerleader in life.