Libas, an ethnic fashion brand, has entered into a strategic partnership with GoKwik, a leading eCommerce enabler to expand its D2C footprint and drive growth. As a completely bootstrapped brand, Libas has successfully established itself as a pioneer in the fashion industry. Libas aims to leverage its collaboration with GoKwik to enhance its D2C presence by optimising the checkout experience for shoppers and strengthening accessibility across all regions of Bharat.
Libas has been a known name in the Indian apparel industry creating a significant mark for itself. By collaborating with GoKwik, Libas aims to continue their growth trajectory in the digital realm through the seamless shopping experience, via one-time OTP login, pre-filled addresses, multiple discount offerings, and extensive payment options. Libas is already seeing an uplift of 10% in conversions, and prepaid transactions, demonstrating the benefits of the partnership.
“We are excited to partner with GoKwik to take our brand to new heights in the digital realm. With their expertise in eCommerce enablement, we will be able to deepen our online footprint and reach a wider audience. By offering a one-click checkout, we aim to provide our customers with a hassle-free shopping experience, driving increased conversions and customer satisfaction. This sits in alignment with our long-term plan of a strong, evolving omni-channel presence.” Said Sidhant Keshwani, Founder and CEO, Libas
Through KwikCheckout, a one-click checkout solution by GoKwik, shoppers bypass the step of logging in every time they shop from a website leading to a frictionless experience for them. Moreover, 1 in every 3 eCommerce shoppers is already shopping on GoKwik’s network. As a result, GoKwik also seamlessly prefills up to 85% of addresses, reducing drop-offs that come at the address page. With industry best payment success rates & high payment assurance, merchants on KwikCheckout are able to unlock higher conversion rates & revenue growth.
GoKwik houses over 1500 eCommerce brands in its network including Lenskart, Neemans, Man Matters, Levis, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space. Libas recently onboarded Kiara Advani as their brand ambassador with the launch of their summer collection and further plans on expanding both their online and offline footprints across India.