Amazon, the US-based e-commerce retailer, has officially launched its Australian arm. The country has now become the 13th market in the world to have its own dedicated Amazon site after Brazil, India, Japan and Spain, to name a few.
The launch of Amazon’s Australian website has come just before Christmas and New Year. The arrival of the retailer will give a tough competition to existing players like Kogan, The Iconic, Lorna Jane, Stylerunner, etc.
The company reportedly claims that ‘higher than ever orders’ were placed across 23 product categories within just 24 hours of its launch.
Earlier, Amazon was only selling books in Australia but now the retailer is offering a wide range of products like electronics, sports equipment, home improvement and beauty products, apparels, shoes, etc.
The product range will be limited to mostly third-party sellers selling on Amazon marketplace. The company is also expected to introduce its private label products to the Australian market soon.
Amazon made it clear in August this year about its expansion plans for Australia when it opened a 24,000 square metres fulfilment centre. The retailer further mulls to offer free shipping across the country for orders over 49 Australian dollars.
The online behemoth is working extensively on its expansion plans globally whether it’s India or any other country. The company sees India as one of the fastest growing markets amongst the ones it is catering to and is investing quite a lot of money to grab the No. 1 spot in the country.