Aldo, a company that specialises in shoes and accessories, has partnered with Warner Bros. Discovery Global Consumer Products to introduce a joint Loony Tunes line for both men and women. The brand, which includes a variety of graphic handbags, accessories, and footwear, has debuted on Aldo’s India website and at a few physical locations around the nation.
“This collaboration with WBDGCP has allowed us to infuse our designs with the timeless humour and joy that these characters represent,” said Aldo’s chief brand and product officer Daianara Grullon Amalfitano in a press release. “Our aim was to create a collection that not only celebrates these iconic Looney Tunes characters but also invites our customers to embrace their playful side and indulge in a bit of nostalgia. This collaboration is a true testament to the fun and ingenuity that both Looney Tunes and Aldo bring to the table.”
For the first time, Aldo and Looney Tunes have collaborated on a limited-edition collection that aims to embody the passion and inventiveness of both companies. The iconic Looney Tunes characters Tweety Bird, Daffy Duck, and Bugs Bunny can be found on slides, high heels, and sneakers that are all constructed with Aldo’s “Pillow Walk” technology. As part of the collection, youthful purses with chains, charms, and a combination of functional and fashionable elements were also introduced.
Aldo was established in 1972 in Canada and retails globally. The Looney Tunes franchise includes films, television series, games, and consumer products among other formats.