Ralph Lauren Corp. recently reported higher quarterly sales, helped by Europe’s and Asia’s continued demand for its high-end jeans and polo shirts. In premarket trading, the New York-based company’s shares increased by 3 per cent.
Demand for designer clothes at firms like Canada Goose and Miu Miu owner Prada has been driven by a steady appetite from wealthier consumers, even as their European rivals reported cooling demand owing to a downturn in spending by “aspirational” shoppers and issues in China.
Ralph Lauren’s North America revenue fell by 4 per cent to US $ 608 million due to careful inventory planning by wholesale retailers; nonetheless, sales in Europe and Asia increased over the previous year.
This is in contrast to a recent run of dismal profits from European competitors, such as Burberry, the owner of Gucci, the largest luxury conglomerate in the world, LVMH, and Hugo Boss, a German fashion brand. In the first quarter, Ralph Lauren’s net revenue increased by 1 per cent to US $ 1.51 billion. Based on LSEG data, analysts had projected a decrease of 0.46 per cent on average.