With a new alliance with Irish department store Arnotts, British womenswear designer Sosandar is advancing its shift towards being a “click-and-mortar” retailer.
As a result of a deeper partnership, Sosandar will now sell its goods via Arnotts’ online store, where it was previously listed, as well as through the company’s physical location in downtown Dublin.
The choice to strengthen the partnership between the two comes as Sosandar aims to develop a physical channel in the area in order to engage with the “well-established customer base” and meet the high demand from Irish customers.
It also coincides with the news that the previously online-only company has established its first two locations in Chelmsford and Marlow, along with an additional plan to create a branch in Glasgow’s Metrocentre shopping complex.
The co-CEOs of Sosandar, Ali Hall and Julie Lavington, stated in a regulatory filing, “We’re thrilled about the possibilities the relationship gives. Arnotts is a well-established and upmarket department store in Dublin, well suited to Sosandar’s high quality product selection. With Arnotts, our items were well welcomed online, and we’re happy to be able to provide our Irish customers with a more customised in-store shopping experience.”