Leading sportswear magnate Nike unveiled its new House of Innovation store in Paris today (30 July), making it the third one so far.

The store has been created to showcase ‘best innovations, athletic storytelling and experiences’ through immersive, digitally enhanced customer experience.

Following the House of Innovation stores in New York and Shanghai, Nike has made the choice decision of establishing the new store on the famous Champs-Elysees in Paris. This marks the first store of this kind in Europe.

Referred to as ‘House of Innovation 002’, this flagship has dedicated section for men, women and children over an area of 26,000 sq. ft. spanning 4 floors. With the largest assortment of footwear in Europe, the store will focus on continually evolving with their customers, providing them a seamless journey.

Some key features include Nike Fit personalisation – a virtual fit assistant to alleviate women customers’ shopping experience, exclusive member opportunities such as booking a Nike by You session and a Kids Pod for interactive gaming and trial station.

Nike’s App also plays a big role in the store as part of the brand’s digital acceleration and there is a comprehensive suite of Nike App Services in-store.

Nike’s ‘Move to Zero’ sustainability initiative has also been in focus while developing the store as more than 85,000 kg of sustainable materials are woven into the fabric of the store design and display features.

Additionally, a partnership with Spain’s leading wind power company, Iberdrola, will be to supply clean energy to the store.