Mohey, a leading wedding wear brand in India, has introduced its latest campaign, “Jab Aap Taiyaar, Hum Taiyaar,” starring Bollywood actress and new brand ambassador, Janhvi Kapoor. The campaign encourages women to approach marriage on their own terms, free from societal pressures and timelines.
It emphasises the importance of personal readiness, urging women to decide on marriage when they feel prepared, focusing on individual empowerment. This campaign marks Mohey’s expansion from being just a bridal wear brand to offering a complete range of wedding attire.
The collection now includes lehengas, sarees, Indo-western outfits, and stitched suits for brides, bridesmaids, and various wedding occasions. According to Vedant Modi, Chief Revenue Officer of Vedant Fashions, the campaign reflects how modern women view marriage, prioritizing personal choice over societal expectations.