Following acquisition of Italy-based shirt automation company MAICA and jeans automation company Vibemac, Jack Sewing Machine Co., Ltd. has opened their exclusive showrooms in its Linhai factory in China.
The construction of the showrooms came to its finalization in May this year and the first look of the outlets was revealed during a visit of 1000 visitors who were invited by Jack for its annual overseas distributor conference. The showrooms are expected to play a key role in Jack’s branding strategy to promote MAICA and Vibemac in China as well as in other Asian countries.
The entire product basket of Vibemac that contains 22 automats for denim product manufacturing is up on display in the showroom, while MAICA is present with its 16 machines for the smart shirt solutions.
It’s pertinent to mention here that China is the world’s largest denim garment production base, therefore, the showrooms Vibemac and MAICA will also help Jack to quickly introduce the Italian pioneers in the Chinese market with its strong channel advantages and China’s localization advantages.
Further, Jack’s branding strategy contains selling a complete package of shirt solutions, denim solutions and regular garment solutions. Therefore along with MAICA and Vibemac, Jack has also set up its own showroom consisting all sewing products right from lockstitch machines, chainstitch machines, overlock machines to car seat cover sewer and shoe upper sewing machine.
Elgbert, Sales Representative of South Asia, Jack informed Apparel Resources, “It has become easier for us to invite customers and show them all sort of products at once. This way we can work on our branding strategy even on a bigger scale.”
