Alcis Sports – an activewear brand owned by Indian apparel brand Paragon Apparel has announced that it will introduce more sustainable and low-cost merchandises which will be made up of plastic waste in the coming months.
Notably, the brand has previously roped in Indian international cricketer Shikhar Dhawan as its brand ambassador and was also the country’s official licensed apparel merchandise partner for FIFA U-17 World Cup 2017 and the 2018 FIFA World Cup Russia.
The Indian apparel brand is eyeing a fresh funding drive of Rs. 50-60 crores, as its parent company Paragon Apparel has set an ambitious target to take its revenue from Rs. 310 crores to Rs. 500 crores by the end of 2021.
Roshan Baid, Managing Director, Alcis Sports Pvt. Ltd. affirmed the media that two years ago, the company introduced the Wonder T-Shirt collection made up of recycled plastic waste. “We are now making 3,000 to 4,000 T-shirts per day and selling nearly 40,000 pieces made of R-PET (recycled polyethylene terephthalate) every month. Recently, we launched socks and caps and are set to introduce a kids’ range, bags, footwear, and deodorants in the next couple of months,” Roshan said.
The India-based apparel company claimed that it has a combined capacity to produce 90 lakh pieces per year at its three plants in Noida and one at Una, Himachal Pradesh. The Alcis brand uses 15 per cent of its total capacity, out of which 50 per cent accounts for the recycled plastic waste category.
Furthermore, the managing director mentioned that the company uses its three different plants situated in Vapi, Una, and Noida to recycle the plastic waste into yarn, which is later transformed into a fabric and then into a finished garment.
Additionally, the product range features apparel meant for running, training, yoga, football, racquet sports, and other athletic and leisure activities. Alcis’ goods are available in more than 700 stores and 25 exclusive business outlets spread across the nation.