Sham Lal Dev Raj Fashions (SLDR), Ludhiana is going for expansion and also adding new markets with it. The company exporting Tees to Dubai, apart from having a good hold in the Indian domestic market, is having 55 circular knitting machines and is now planning to install 125 stitching machines to export to Mexico and Brazil. Sampling has already started for the new markets, informs Abhishek Vij, Director the young face of the company. “2013 is giving some positive signs and we are booking good orders from Dubai after seeing orders reduce drastically from Iraq, Iran and other Middle East countries in the last few years. Mexico and Brazil are emerging markets where our products are being appreciated and we are hopeful of very good demand from these two countries in the coming year. From April onwards we are planning to use our full capacities,” says Abhishek. Apart from garments, SLDR also manufactures blankets and bed linen.
Presently, having a capacity of 5,000 pieces daily, the company is expecting to reach a turnover of Rs. 55 crore from its current turnover of Rs. 41 crore with the new markets.
