Providing fashionable and quality clothing for every aspect of a premium consumer’s lifestyle, the vibrant apparel brand Wills Lifestyle has been granted the OEKO-TEX® Standard 100 certification for its men’s and women’s apparel collections. The official recognition was conferred by Hohenstein Institute who conducted all the necessary testing to ensure that Wills Lifestyle’s knit and woven textile products are free from more than 300 substances that can be dangerous to human health, including chemicals of concern such as lead, formaldehyde, carcinogenic dyestuffs, heavy metals, and pesticides.
“Our OEKO-TEX® certification is a reassurance that our brand meets the high human ecology standards our consumers deserve. In addition, we are contributing to a safer textile industry in our country,” says Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing.
Wills Lifestyle apparel and accessories are sold in 78 specialty stores in 37 cities across India. The stores provide an international shopping experience and are located in retail locations and ITC Hotels.
