The Minneapolis-based shop announced that it is growing beyond the apparel products it has been selling since March to include swim, outerwear, and shoes under its house brand, Cat & Jack, at department store chain Hudson’s Bay Co. in Canada.
Target’s chief growth officer, Christina Hennington, stated in an interview that the company is expanding the collaboration in response to favourable feedback. According to her, the kids clothes section at Hudson’s Bay is seeing an increase in both the value and volume of transactions due to the merchandise. Target is entering the wholesale market with this deal, and the new products will go on sale early in 2019.
According to her, the company is in the early phases of investigating prospects to sell its products to retailers in Europe and the Americas, and it has gotten attention from other merchants worldwide. Target’s US customers continue to be its top priority, according to Hennington, and the firm is currently establishing its wholesale strategy outside of its native nation.
Target has been launching new products and growing its current retail brands. In order to increase traffic and sales, it is simultaneously relying more on high-end, well-known products, such as tumblers with the Stanley brand and an exclusive Diane von Furstenberg line.
In the long run, it’s hoped that improved loyalty programmes and a larger network of outlets would also contribute to improved performance. Over the next ten years, the retailer intends to remodel the majority of its current sites in addition to opening more than 300 new ones. Target introduced Target Circle 360, a premium membership programme, in April to fight Walmart and Amazon.com Inc., two bigger competitors.
Target has returned to Canada with the Hudson’s Bay purchase; the company left the country less than two years after launching its first stores owing to rapidly increasing losses. The business has so far refused to provide sales data for the wholesale agreement.