Reebok has unveiled a groundbreaking custom AI fashion venture on Instagram called ‘Reebok Impact’. This innovative platform enables everyday users to design personalised digital sneakers infused with artificial intelligence.
Through Instagram Direct Message, users can engage in real-time conversations with Futureverse’s AI. By sharing their photos, the AI creates custom sneakers inspired by the submitted images’ colors and styles. This allows sneaker enthusiasts worldwide to immortalise their photo memories in bespoke Reebok digital footwear.
The platform offers a selection of iconic Reebok models like the Pump, Classic Leather, or Club C, allowing users to further personalise their digital sneakers with AI-generated art.
This experience is available for free for up to four digital sneaker creations. Users can share or purchase their designs as game-ready files compatible with platforms such as Unreal Editor for Fortnite (UEFN) and Roblox. Additionally, these digital creations will be integrated into various virtual experiences, including the upcoming AAA MMO game OPEN, developed by the creators of Ready Player One.
“We are thrilled to announce the launch of Reebok Impact, which marks an important milestone in our commitment to innovation and technology. We are excited to partner with Futureverse to explore new and engaging ways to bring our brand’s ethos to a wider audience,” said Todd Krinsky, CEO of Reebok.
“We couldn’t be prouder to introduce this initial experience as part of our long-term partnership with Reebok. Together we’ve pushed the boundaries of both personal expression with the exemplification of life imitating art and art imitating life. Leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are. The future of fashion has arrived, and this is only the beginning,” added Shara Senderoff and Aaron McDonald, co-founders of Futureverse.
