With an eye towards expanding globally, the British womenswear brand Karen Millen has launched a new and exclusive wholesale and retail relationship with the Indian luxury fashion destination Coyu by Lyskraft.
With a rapid shop rollout, the relationship is scheduled to go online by the end of this month. In 50 Coyu outlets that are slated to open around India in the upcoming years, Karen Millen will be available for purchase.
After experiencing great success in the Middle East, the brand decided to investigate new markets, with the opportunity to investigate “further opportunities in other territories” presented by this new market.
“We are looking forward to working with Lyskraft after the huge success we’ve seen in the Middle East with our wholesale partner Voga Closet,” stated Karen Millen’s COO, Mark Barraclough. “This is a fantastic chance for the business to test a new market and establish a physical presence. As part of our global expansion, this is another significant achievement for Karen Millen, and we’re eager to see the outcomes.”
“We are thrilled to partner with Karen Millen, an iconic premium women’s fashion brand synonymous with timeless style and elegance,” Lyskraft CEO Mohit Gupta continued. “With this exclusive partnership, Lyskraft is taking a big step towards bringing our discriminating Indian clientele closer to intriguing new international fashion labels.”