ReTechCon 2024, the 18th edition of the Retail Technology Conclave, has been successfully held in Mumbai on 24th and 25th September, by the Retailers Association of India (RAI). CEOs and CIOs of retail, technology service providers, and industry experts convened for an exclusive event to discuss the most recent developments and trends in retail technology.
Among the main subjects covered were digital transformation tactics, which help companies future-proof their operations, and the increasing impact of artificial intelligence (AI) on marketing and inventory control. The influence of Augmented and Virtual Reality (AR & VR) in transforming customer experiences, Direct-to-Consumer (D2C) strategies, and Omnichannel Excellence for seamless customer journeys were also discussed in the sessions.
“As the retail environment evolves, this platform offers businesses practical insights into innovations like AI, immersive shopping, and social media marketing tools,” stated Kumar Rajagopalan, CEO of the Retailers Association of India (RAI).
Vikram Idnani, President and Chief Information Officer of Landmark Group stated, “Retailers are making faster, more informed decisions thanks to the application of AI, automation, and data analytics, which is ultimately boosting productivity and expansion. In a market that is changing quickly, companies which can use these tools to provide multichannel, personalised, and seamless experiences will be better positioned to adapt to changing customer needs and acquire a competitive edge.”
“The ReTech Startup Awards are a celebration of entrepreneurship and innovation, recognising the trailblazing startups that are redefining our industry,” stated Dr. Hitesh Bhat, Director of Marketing & Communications, Retailers Association of India (RAI), in reference to the ReTech Startup Awards 2024. “Supporting these trailblazers is crucial in the quickly changing digital landscape since they are not only transforming the course of business but also motivating a new generation to realise the promise of a digital India.”
