Fabindia Enters Western Wear Segment with Fabels Launch

Fabindia, a Lifestyle retailer has entered the western wear segment with the launch of a new sub-brand, Fabels. 

The brand targets consumers seeking western wear that combines contemporary global styles with Indian craftsmanship and design elements.

Fabindia says the new sub-brand is designed for the “Global Traveller with an Indian Soul.”

Fabels’ inaugural collection includes men’s and women’s apparel across casual, business casual and occasion wear categories. 

The women’s range features dresses, tops, contemporary shirts, camisoles, meditation pants, avenue pants and structured linen trousers, while the men’s collection includes straight- and slim-fit shirts, Cuban shirts, drawstring pants, layering jackets and twill shorts. 

The collection also includes accessories such as silver jewellery, jute tote bags, leather sling bags, footwear and handcrafted silk stoles. 

Several products incorporate traditional Indian textile techniques, including Ajrakh, indigo, Dabu printing and Dori hand embroidery. 

“Fabels speaks directly to the global citizen who craves the precision of modern craftsmanship alongside the rich stories of Indian artisans. This sub-brand bridges the gap between global aesthetics and traditional artistry, creating pieces that are built to be lived in,” said  Ajay Kapoor, President – Retail, Fabindi.

Founded in 1960, Fabindia operates more than 340 stores across 127 cities in India, along with 13 international outlets across seven countries.