Paisley is re-emerging as a print story for Fall/Winter 2026. Brands from Hill House Home to Loro Piana have incorporated the motif into their fall/winter 2026 collections, and the runway has been led by labels with long ties to the print, including Etro, Celine and Dries Van Noten.
The most visible shift is where the print sits on the body. Designers and retailers are placing it largely on the lower half, as paisley close to the face in a jacket can feel heavy. The result is a run of trousers and denim: Etro’s paisley flared pants sit at the luxury end, while Zara, Adidas x Liberty London, Reclaimed Vintage and Free People offer straight-leg, baggy and jacquard styles at accessible price points. Abercrombie & Fitch has also released its relaxed jean in a bandana-print finish.
Jackets remain part of the story. Hill House Home’s elegant wrap jacket shows the print in a more refined aesthetic, against the Americana look of bandana-style paisley. The styling approach is consistent across the pieces: pair the print with boots and a plain knit, so the trousers carry the outfit. Chloé and Saint Laurent are also reported to be reinterpreting the pattern through modern silhouettes.
Palette matters too. Berry, burgundy and other autumnal tones dominate the denim and trouser offer, which positions the print for the colder months rather than as a resort-season motif.
Paisley is not a new idea in India. Known traditionally as the ambi, the motif has deep roots in the subcontinent, and the trend returns global attention to a design vocabulary that Indian textile and craft traditions already hold.
Several Indian labels are positioned in this space. Sunil Mehra’s Centenaire range offers paisley print menswear, including digitally printed pocket squares, shirts, t-shirts, ties, blazers and scarves. In womenswear and occasionwear, Torani weaves large metallic paisley motifs into Banarasi silks, while Chrkha offers a contemporary take. Accessories players such as Amyra are working the motif in embellished bags.
For brands, the trousers-led approach offers a practical entry point: a paisley bottom or a printed accent piece is easier to merchandise than a head-to-toe look, and it works across ethnic and western wear, which suits a market where both categories sell side by side.
