Reliance Retail’s fashion and lifestyle marketplace, AJIO has opened its first AJIO LUXE physical store at Ambience Mall in Delhi NCR, marking the brand’s entry into offline retail.
The offline expansion of AJIO LUXE aims to integrate its digital-first positioning with physical retail experiences targeted at aspirational and fashion-conscious consumers.
The new outlet brings AJIO Luxe’s premium and luxury retail portfolio to consumers in the region through a curated selection of international and Indian brands spanning fashion, footwear, accessories, and lifestyle categories.
Positioned as an immersive shopping destination, the store is designed to cater to the growing demand for experience-led retail and premium fashion shopping among consumers in Delhi-NCR.
The launch is expected to resonate strongly with fashion-conscious consumers, luxury enthusiasts and young aspirational shoppers across the region.
Meanwhile, as part of its broader expansion strategy, Reliance Retail has appointed Sandeep Karwa as the new CEO for AJIO, SHEIN and its other online fashion platforms, while Vineeth Nair will oversee the company’s wider fashion and lifestyle business.
