Clog London, a footwear and lifestyle company, is accelerating its offline retail expansion, particularly across Tier-2 and Tier-3 markets, with plans to open 100 exclusive brand outlets across India by 2030.
Established in 2018 as an online-first label, Clog London has built a digital footprint through its own website and online platforms, before entering the offline retail space with its debut store in Jhansi, Uttar Pradesh.
As part of its retail strategy, the brand has recently launched a new outlet at City Centre LA Mall in Bareilly, offering a wide range of footwear and accessories for men and women across casual, formal, sports, party wear and fashion categories, increasing its store count to 6.
Apart from the Bareilly store, the brand has its other 5 stores in Jhansi, Gandhidham, Khanna, Ferozpur and Karnal.
Founder and CEO, Gopal Kishan Rathor stated that the launch of the company’s Bareilly store marked another important milestone in its retail expansion journey.
Its product portfolio includes sneakers, loafers, boots, heels, sandals, stilettos, ballerinas, pumps, wallets, belts, and other accessories for men and women.
Clog London products are generally priced between Rs. 999 (US $10.32) and Rs. 4,800 (US $49.60), placing the brand in the affordable-to-mid premium segment. Women’s heels and sandals are mostly priced between Rs. 1,500 (US $15.50) and Rs. 2,500 (US $25.83), while men’s sneakers, boots, and loafers are typically priced between Rs. 1,700 (US $17.57) and Rs. 4,000 (US $41.33).
