Alvanon – the fashion world’s foremost leader for 3D fit standards – has teamed up with the Italian fashion school Istituto Secoli to launch its latest Fit Studio in Milan.
The Fit Studio at Istituto Secoli – the first Italian fashion school recognised worldwide for its patternmaking courses and international reference point for the study of technical and applied design – will enable designers, fashion brands and retailers to try their garments on full form physical mannequins in a safe and private space, ensuring their collections achieve the best possible fit for their target demographic.
According to Alvanon, featuring a full line-up of the Alvanon standard series, the European Standard fit forms* available in men’s and women’s, the studio can either be rented out by brands who are looking to test out their fit standards or used by designers practicing their skills on a form that represents realistic body shapes.
This is the sixth Fit Studio launched by Alvanon and the company has already established Fit Studios in five other prominent locations – Amsterdam, Hong Kong, London, New York and Shanghai.
In an effort to help foster young talent, Alvanon and Istituto Secoli agreed to use 100 per cent of the money earned from the Fit Studio for scholarships.
“We started the Fit Studio with the aim of making it accessible to all designers who may need it,” explained Janice Wang, CEO of Alvanon, adding, “Each Fit Studio meets a different need depending on their location and we hope they attract new talent, brands and fashion companies alike who are looking to develop the skills they already have and practice their craft on full form mannequins, at the Fit Studio.”
Matteo Secoli, President of Istituto Secoli, stated, “We are pleased with the collaboration with Alvanon. We chose their mannequins because they are very suited to our patternmaking methodology, but we are especially happy with the 3D avatars, which are compatible with all our educational 3D software and allow our students to considerably speed up all the design stages.”
Secoli further went on saying, “This partnership has led us to want to open a Fit Studio within our Milan institute, the first in Italy, with the aim of supporting companies and professionals in the sector who need a space for fittings and for a made-to-measure tailored service.”
To book a fit session in Milan, one can visit – alvanonstudiomilan.simplybook.it
*Alvanon fit forms are based on real human anatomy, created with an understanding of pattern making and garment production in mind, to help brands, designers and companies ensure their products achieve the best possible fit.
