US lifestyle retailer Abercrombie & Fitch has launched a campaign to reintroduce itself to its consumers.

To make this happen, the American fashion retailer has unveiled ‘Abercrombie Today’ that aims to renew its commitment to inclusivity by creating a sense of belonging.

And how!  ‘Abercrombie Today’ focuses on reaffirming its brand purpose, which is that “every day should feel as exceptional as the start of a long weekend: comfortable, confident, stress-free – together.

The campaign will include associates from across the retailer’s business, highlighting their voices and experiences to demonstrate who Abercrombie is now.

Notably, the campaign will feature on its social media and in global stores.

Abercrombie & Fitch, which focuses on casualwear, has its headquarters in New Albany, Ohio. The company operates three other offshoot brands, namely, Abercrombie Kids, Hollister Co. and Gilly Hicks. It notably operates 850 plus stores across all brands.