July 2022

Vardhman Group is the largest vertically integrated textile group in India, having 22 state-of-the-art manufacturing facilities across five states. A pioneer in manufacturing of yarns, fabrics, fibres, garments and threads, Vardhman also displays its latest fabric collections through its bi-annual textile innovation event called TEXTRUM.

2022 has been a fairly good year for the fashion retail world across the globe so far – at least that’s what the numbers are talking.

Many new small and medium-size D2C players are entering into apparel retail segment. These players have managed to get support from the apparel manufacturing companies that has generated all the strengths and abilities to manage the entire process – even for smaller orders – for these new retail players, making it a win-win situation for all. It is not just small or emerging brands in India which are keen for smaller orders, even globally, many boutique buyers, growing brands and retailers now have a tilt towards small orders.

Indian textile mills have walked that extra mile to feed the growing domestic demand for cotton and man-made textiles with some important value additions – be it expanding their product offerings or adding value to already-existing products or focusing on sustainability. Amarjothi Spinning Mills, Perfect Filaments and KG Fabriks Limited are few such examples.

DB Schenker – one of the globally-renowned industry leaders with more than 22 years of logistics experience – is supporting the industry and trade by developing a flexible supply chain management system that enables brands and manufacturers to respond to new market requirements, such as increased demand or short lead times. Team Apparel Resources (AR) discusses with Suresh Kumar Kannappan, Chief Commercial Officer (Indian subcontinent), DB Schenker about how the company is ensuring seamless solutions amidst high-level of challenges and disruptions.

The product baskets of some Indian and German trims companies distinctly show how they are continuously increasing their thrust on sustainable aspects. Along with products, their manufacturing set-up even encompasses sustainability. Freudenberg, Madeira, Goodwear Fashions, Krish Fashion Accessories and Aero Enterprises are few such companies which are working to provide the best of sustainable offerings for their clients and multiple innovative solutions.

Favourable international and domestic market scenario, growing demand of knitted products, focus on niche segments, tilt towards product development, adding new markets, long-term relations with the buyers are some of the reasons which are supporting the active growth of domestic and export manufacturing industry in apparel sector. Creative Garments, Laguna Clothing, SCM Garments of Tirupur are few such Indian companies which are on a rapid expansion mode.

US-based Ravelheart is a go-to place for buyers and vendors because of its product portfolio containing some beautiful and exquisite designs, fair costing and quick decision-making. The company follows the principle that direct and quick communication with the factories makes the operation process shorter and more effective, saving valuable time.

Ever since the emergence of lifestyle brands about 25 years ago, the brand building process for these has equally gained momentum. Although there have been several challenges and deviations, the majority of lifestyle brands have been able to taste success because of durable quality, attractive price range, launch of e-commerce, quick emergence of AI-driven brands leading to wide acceptance of fast fashion and collaborative buying.