The apparel industry has always been a very competitive arena, but today when the sector is emerging from the backlash of the pandemic, it has truly become a case study of ‘survival of the fittest’. Even the biggest of companies are facing unexpected hurdles, while many smaller companies have exhibited resilience to not only survive but to rise like a phoenix from the ashes. Talking to a cross-section of exporters, it is evident that all of them have faced difficulties and the size of the enterprise is not really a measure of the struggle, but what really matters is the strength of conviction to overcome the difficulties and find opportunities in the disruption…Take a deep dive into how the industry is coping.
“The exponential possibilities that data visibility, transparency and high-value insights that are unlocked through collaboration, sustainable processes and connected technologies will bring forward the fashion supply chain industry into the digital era” believes Akash Shah, Managing Director, Coats Digital. In an exclusive interaction with AO, Akash shares what makes them industry ready for the digital era. Talking about going digital, read the story – Digital Crossover: India’s Retail Industry Witnesses Rise of Digital Payments During The Pandemic. Lots more in store in the current issue!