
Huntsman Textile Effects will be exhibiting its wide range of HIGH IQ Intelligent Effects along with its range of non-fluorinated durable water repellent technology at the Functional Fabric Fair powered by Performance Days, in New York, between 22 and 23 July.
The showcase will include its ZELAN product as well. The HIGH IQ delivers industry’s leading range of innovative, eco-friendly intelligent textile effects through its cutting-edge technology and intense technical knowledge.
The fabrics treated with these programmes deliver performance and benefits along with sustainability.
The range included in HIGH IQ Intelligent Effect includes, HIGH IQ Repel performance range that delivers brands and retailers with eco-friendly apparel, with stain and rain protection. HIGH IQ Lasting White performance assurance programme ensures high and brilliant whites on cellulosic fibres, when combined with Huntsman’s latest generation of well-known UVITEX Fluorescent Whitening Agents.
HIGH IQ Lasting Colour performance assurance programme consists of specially selected NOVACRON dyes ensuring the fabrics made using this programme have no risk of colour loss or staining on other garments during washing. It further assures that the programme relies on company’s award winning AVITERA SE reactive dyes, which reduces the water consumption by up to 50 per cent compared to other best available technologies.
Furthermore, its HIGH IQ Cool Comfort moisture management programme allows garment to breathe while transporting the moisture away from the body. This makes the garments highly effective for sports and activewear as it reduces the post-exercise chill through its quick dry properties.






