Products in the new SHEIN India app are exclusively produced, promoted, and sold by Nextgen Fast Fashion, a wholly owned subsidiary of Reliance Retail Ventures Ltd. According to an industry insider, Nextgen produces these goods on the SHEIN India platform by working with a large network of Indian manufacturers, the majority of whom are MSMEs.
Through the nation’s top retailer, Reliance Retail, SHEIN has returned to the Indian market nearly five years after being banned. Reliance Retail would continue to own and control the new SHEIN Platform, which is being developed and hosted in India, according to the insider.
Reliance Retail built the SHEIN India app, which is hosted in India, and SHEIN does not have any equity investment in the Indian company. The recently released platforms don’t have any connections to the SHEIN app, which is currently in use, or the old website, SHEIN.in, which was once run and controlled by SHEIN directly. Additionally, all platform data would stay in India and the platform will be housed on Indian infrastructure. According to industry insiders, SHEIN will not have any access to or control over such data.
Now, Reliance Retail and SHEIN are collaborating to create a fully localised model for digitising the supply chain of Indian factories and MSMEs, generating employment, and raising the competitiveness of the Indian textile industry internationally.
In order for India to eventually serve as a supply source for SHEIN’s international activities, Nextgen is also expanding its network of Indian manufacturers. For Indian MSME clothing makers, this would also contribute to the creation of significant export potential.
In order to create an in-house e-commerce retail platform, Reliance Retail Ventures Ltd (RRVL) and Roadget Business Pte Ltd, the company that runs SHEIN, signed a technological partnership through RRL (Reliance Retail Ltd).
According to Commerce & Industry Minister Piyush Goyal, the goal of this platform is to establish a network of regional producers and suppliers who will produce goods under the SHEIN brand and market them both domestically and internationally.
