Jaipur-based Saraf Textile Mills; part of Saraf Group which has interest in various different businesses recently added a new factory of 500 machines in 70,000 sq. feet (single floor) area. Now it has total 3 factories with 1,000 stitching machines. The company offering men, women and children wear is expecting 50 per cent growth this year. Vimal Saraf, Director of the company shared his view about market and reason for expansion, “Market is very poor due to currency devaluation all over the world except dollar, but fluctuation of dollar is an issue for all. Buyers are asking for lesser prices for fabrics, as crude oil prices have declined while Surat-based polyester fabric suppliers are still asking Rs. 2 per metre and saying there is no impact on them for the same.”
The company is working on a good scale now as their facility is approved by Walmart and other good players. “My son is joining the business and having edge of his better overseas education. We are confident of buyers’ response as well as our own preparation, and ready to take risk within a limit. Our buyers have also expanded in various markets, and bulk capacity makes us more cost effective and we have reduced our margins to little, tightened our suppliers for prices, similarly we put extra checks on quality right for fabric sourcing stage, now we are more particular on outsourcing of printing work. China’s share of business coming to India keeps us motivated,” adds Saraf. The company is planning to be more systematic to allot a particular factory for a particular segment/product which will make factory more specialized and streamline the process. Swimwear, which was started by the company one and half years ago, is fetching good orders.
