Mia Dastkaar Zariwale starts organic garments

Mia Dastkaar Zariwale, a Lucknow based garment export house is enhancing its product offerings by starting organic garments with a craft touch for ladies.  The company will launch this women’s wear collection in Japan during a show called Indian Mela. Ten years old, Mia Dastkaar Zariwale is exporting hand woven and hand crafted ladies garments to Latin American countries like Brazil, Argentina and Colombia apart from Japan.  Khalid Mahboob Lari, Director, informed StitchWorld “Our Japanese buyer Sisam Inc. is creating awareness about organic garments and European countries, especially Germany and France, are also very keen about organic garments so we decided to start this segment.  We have dispatched a small sample for trial to Japan and waiting for its feedback.  We are expecting this new product will give us 20 to 25 per cent growth.”  The company is sourcing organic yarn from Maharashtra and weaving it in Barabanki, Uttar Pradesh. Khalid claims that extra cost of 30 to 40 per cent for organic garment is a problem, but some buyers are giving priority to such garment due to sustainable issues.