Sri Lanka’s largest apparel exporter – Brandix has been ranked country’s most valuable export brand for the third consecutive year in Brand Finance’s 2017 ranking of the country’s leading brands. It also won Gold and two special awards for excellence in ‘Talent Management’ and ‘Learning & Development’ at the 2015-16 National Human Capital Management (HCM) Awards gala (formerly known as the National HRM Awards), once again demonstrating the Group’s commitment to its people.
The most valuable brand tag was given to the garment exporter due to its corporate vision, reputation and image; leadership and people; degree of innovation and quality consciousness.
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“The scale or size of the exporter plays a key role in being included in our listing, as it is based on the perceptions of survey respondents who are middle to senior managers in business,” Brand Finance said in its segment titled ‘Strongest Export Brands’.
