Expanding his athleisure brand One8, cricketing star Virat Kohli has launched One8 Fragrances, that offers Eau De Parfum, deodorants and pocket sprays.
One8 was introduced last year in collaboration with German sports lifestyle brand Puma.
Crafted by the best French perfumers, the new fragrance line from One8 will be available in six variants – Aqua, Willow, Intense, Active, Fresh and Pure. The line aspires to provide consumers luxury at an affordable price.
“One8 is very close to my heart. Through the brand and its collections, I want to connect with my fans on a deeper level and give them an access to the candid and joyful side of my personality that has not been seen before. I want everyone to be closely involved in my journey, grow with me and celebrate being fun yet focused, giving it one’s all and living harmoniously without compromising. The launch of One8 Fragrances is an extension of this brand proposition – and of my personality.”- Virat Kohli, Cricketer and Co-owner, One8
Christened after the number ‘18’ that belongs not just to his jersey but also holds immense significance in his life, Kohli passionately believes in leading a life which encapsulates the essence of being 18 – young, uninhibited, liberated and fun.
One8 envisions to strike a chord with its audiences, stir them up to create conversations and build a legacy through its collections.
