Raymond Lifestyle plans to reduce prices on select apparel items, making the suitmaker one of the first companies to respond to the Indian Government’s move to cut consumption tax. After US President Donald Trump’s imposition of tariffs on imports from India, Prime Minister Narendra Modi’s Government has come up with the biggest tax restructuring in eight years which lowers the Goods And Services Tax (GST) on clothing costing less than Rs. 2,500 (US $ 28) to 5%. Earlier, apparel retailing at Rs. 1000 (US $ 11) and above attracted 12% GST.
Raymond Group CFO Amit Agarwal said, “Immediately from 22nd September, we will pass on (the tax benefits to consumers).” He further added that roughly two-third of Raymond’s apparel was priced lower than Rs. 2,500 (US $ 28). Raymond is also planning to lower the prices of items above Rs. 2,500 (US $ 28) to bring them within the reduced tax bracket. A quarter of Raymond Lifestyle’s revenue comes from branded apparel business.
As per industry watchers and corporate India executives, prices on everything from small cars to everyday essentials will be slashed following the revision. Amit however downplayed revenue concerns and stated that volume increase will counter price cuts. Although all blazers and jackets on Raymond’s website are priced above Rs. 2,500 (US $ 28), many of its formal shirts are available below Rs. 1000 (US $ 11), with only a fraction of its 1200 styles being priced above Rs. 2,500 (US $ 28). As per Amit, customers looking to buy blazers and jackets do not mind the price tags. On the other hand, premium global apparel brands such as Lacoste and Superdry will be hit by the tax changes, as most of their offerings, including T-shirts, are priced above Rs. 2,500 (US $ 28).
Bharat Tex Special Report 2026 
