Meet Michael Scheiner!
The PVH-owned fashion brand Tommy Hilfiger Global has appointed Michael as the new Chief Marketing Officer (CMO), with effect from 28 October 2019.
Michael has more than 15 years experience of working with renowned brands that include the likes of Hollister, Urban Outfitters and Abercrombie & Fitch.
He will be reportedly relocated to Amsterdam, which is the global headquarters of Tommy Hilfiger.
On appointing Michael as the CMO, Daniel Grieder, TCEO, Tommy Hilfiger Global and PVH Europe, said “We are thrilled to have Michael join our world class marketing organisation, and we believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions and position Tommy Hilfiger as a leader amongst its competitors.”
In his new position, Michael will lead the brand into an era of innovative marketing strategies across digital and experiential platforms with the goal of reaching the next generation of consumers. This was confirmed in company’s press release.
Michael said that he was honoured to be a part of Tommy Hilfiger.