In its long-standing commitment to sustainability, the American fashion label Tommy Hilfiger has announced ‘Make it Possible’ initiative.
The objective is to create a sustainable fashion that ‘Wastes Nothing and Welcomes All’.
With the launch of the programme, the fashion label, which is owned by PVH Corp., will be initially committed to 24 targets that are centred around circularity and inclusivity, outlined across 4 pillars towards 2030.
So what are those 4 pillars?
- Circle Round:Make products to be fully circular, and part of a sustainable loop.
- Made for Life:Operate with sensitivity to planetary boundaries, for instance in the areas of climate change, land use, freshwater and chemical pollution, from what we buy to where we sell.
- Everyone Welcome:Be a brand that works for every Tommy Fan – always inclusive, completely accessible.
- Opportunity for All:Create equal access to opportunity – no barriers to success at Tommy Hilfiger.
The ‘Make it Possible’ initiative is seen as a part of PVH’s Forward Fashion strategy – a set of 15 priorities designed to minimise negative impacts to zero and enhance positive impacts to 100 per cent.
Among the several sustainable milestones of Tommy Hilfiger was the launch of Tommy Hilfiger Adaptive, which was designed to make dressing simpler for differently abled children and adults.
Another such initiative was Tommy Hilfiger Fashion Frontier Challenge – a worldwide programme to support start-up and scale-up stage businesses developing solutions that promote inclusivity and sustainability in fashion.
“Make it Possible is one way we will work together to make a meaningful and lasting contribution towards a better fashion industry,” substantiated Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe.
In these tough times, nothing is more relieving than seeing brands like Tommy Hilfiger come forward and work for the betterment of the industry.
