The most recent Shopping Index on TikTok indicates that festival fits, comfortable denim, and celebrity fashion are among of the platform’s most popular trends.
In the first half of 2025, comfort-driven denim had a significant impact on TikTok Shop, leading to a 27% increase in orders at the beginning of the year. With items that combine use and style, brands like RELA RELA are leveraging this trend. One example is their viral Stretchy Soft Dad Fit Jeans, which have become quite popular.
With Bad Bunny’s “barely-there” Calvin Klein collaboration dominating fashion search trends on TikTok, celebrity fashion moments are also making waves. This shows that star power still generates a lot of interest and clicks.
According to the research, fashion businesses are using TikTok Shop’s daily LIVE sessions more frequently to streamline the purchasing process and assist customers in finding the ideal fit. By featuring models of various heights and sizes, these sessions encourage body inclusiveness and offer a more relevant, individualised online purchasing experience.
TikTok has become a vital tool for marketers looking to communicate with consumers and increase sales. According to Nielsen IQ research, TikTok became the fastest-growing online retailer in 2024 after seeing a 131% yearly increase in customers on TikTok Shop and a 180% gain in sales at the end of the previous year.
Paul Mears, Head of Retail, Global Business Solutions at TikTok UK, noted that the shopping landscape in the UK has undergone a major transformation in recent years. He highlighted how features like shoppable videos and live shopping are bringing back the personal connections and real-time engagement that were once central to traditional in-store experiences.
According to Mears, TikTok has become a powerful platform for brand discovery and growth, offering consumers a completely new way to find and engage with products. He emphasized that this shift is reshaping how shoppers interact with retail, blending entertainment with commerce in a dynamic and immersive way.
Bharat Tex Special Report 2026 
