Recognised for producing premium, cutting-edge sportswear, TechnoSport proudly opened its first flagship location in R. S. Puram, Coimbatore. The opening of this store enhances TechnoSport’s standing in the retail industry and fits with the company’s aggressive growth strategy to open 15–16 new locations in the current fiscal year.
With new stores planned in a variety of formats, including flagship locations, high-street and mall stores, and shop-in-shops at sporting hotspots, the brand hopes to increase its presence in important southern regions this year, including Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana. More generally, TechnoSport wants to establish itself as an acknowledged global leader in activewear and boost its in-store presence to support the expanding online and general trade sales.
“This store will be the cornerstone of our wider business expansion plan. We intend to establish a greater brand presence by providing consumers a holistic experience of the brand thereby laying a strong foundation for long-term growth,” said Sunil Jhunjhunwala, Co-Founder of TechnoSport.
The whole selection of TechnoSport’s performance wear and athleisure is available at the Coimbatore location, with a focus on highlighting the cutting-edge technological breakthroughs that make the brand unique. Effective displays also let the buyer know about the cutting-edge technology included in each item, making shopping informative and engaging.
“We expect our exclusive stores to be the main force behind sales growth and brand presence,” asserted Sumit Santhalia, Co-Founder & Director of TechnoSport.
Puspen Maity, CEO of TechnoSport added, “Our exclusive stores not only help us to build the brand in the long run but to provide a real, hands-on experience which is important for an athleisure brand. Using this we will strengthen our omnichannel presence by amalgamating online with offline medium effectively.”
The brand’s robust online, D2C, and GT presence led it to select Coimbatore as the location for its flagship store. This store serves as a prototype for TechnoSport’s planned entry into western and northern India during the upcoming fiscal year. In an effort to foster greater community involvement, TechnoSport plans to host a number of informal gatherings at its flagship store in Coimbatore to promote consumer contact and walk-ins.
