Polo Ralph Lauren, the US luxury brand, has unveiled its new store on Peter’s Lane at Liverpool One – adding yet another outlet in its number of UK stores.
Extending over an area of 1,900 square foot, the new store displays the best of womenswear and menswear collections in a space that is designed by an in-house team. The rustic oak floors and the beautiful wooden plank wall panels along with the antique display cases celebrates the brand’s preppy nature whereas the wide-range of artworks and decorative props give a contemporary feel to the space.
The store launch forms a part of the luxury brand’s strategic growth plan, which was announced in 2018 to widen its presence across the UK and Europe. The key focus of the plan was to deliver sustainable, long-term growth eyeing an entire new generation of customers.
Polo Ralph Lauren will be joining other renowned global brands like Flannels, Hugo Boss and Beauty Bazaar Harvey Nichols on Peter’s Lane. More on the same, Alison Clegg, Director of Asset Management, Grosvenor Europe, remarked “To have Ralph Lauren join our premium retail offering is fantastic, and reflects our reputation amongst luxury and high-end retailers.”
