Danish Clothing brand Ganni and sustainable footwear company Allbirds are the latest companies to be associated with Global Fashion Agenda’s new Associate Partners Circle, supporting the organization’s aim to make fashion industry sustainable.
Global Fashion Agenda (GFA) aims to prepare the global fashion system to change the way fashion is produced, marketed and consumed. The forum is known for organizing the annual Copenhagen Fashion Summit and the yearly industry report-Pulse of the Fashion Industry talking about the environmental, social and ethical challenges the industry faces. The organization has collaborated with a group of strategic partners including Kering, H&M, Target, Bestseller, Li & Fung and the Sustainable Apparel Coalition (SAC) on setting a common agenda for focused industry efforts on sustainability in fashion.
Distinguished for its eco-friendly footwear, Allbirds uses new proprietary sustainable materials such as eucalyptus fiber and SweetFoam which is derived from renewable sugarcane. Whereas Ganni, an advanced contemporary brand is committed to reduce its carbon footprint among 25 other sustainable initiatives and is transparent about its conscious efforts to adopt more sustainable and eco-friendly practices.
Acting as a secondary sounding board to Global Fashion Agenda’s strategic partners, the Associate Partners offer another perspective on sustainability as they vary in market segments, target demographics and product offerings so as to represent a range of different business demands across the value chain. The brands will contribute in shaping the global sustainability agenda by providing feedback and input on initiatives, content and policy developed by Global Fashion Agenda and its strategic partners.
“Sustainability is an issue that can’t be ignored and it’s crucial that the industry comes together to take immediate action. Bringing sustainable shoe brand Allbirds and fashion-forward Ganni on board will expand and diversify our Associate Partners circle. I am looking forward to drawing on their feedback to drive our sustainability agenda forward.” – Eva Kruse, CEO and President, Global Fashion Agenda