Leading British brand Mulberry has successfully implemented Aptos solutions for pre-season and in-season planning. For the next project phase, Mulberry will focus on Product Lifecycle Management (PLM) along with Supply Chain Management (SCM) in order to manage product development and fasten the sourcing process with greater efficiency.
Aptos is supporting Mulberry by offering key functionality to integrate the entire process across functions, geographies and channels.
“Implementing both pre-season and in-season planning modules has provided the Mulberry teams with the ideal opportunity to target best practice and evolve business process. The Aptos implementation structure and project team facilitated a quick and smooth project, which is already adding value for Mulberry.” – Daniel Winstanley, Head of Planning, Mulberry
With the market calling for greater agility and Mulberry’s business constantly expanding in terms of geographies and channels, the company not only had new planning needs but also requirements of sourcing, costing as well as increasing overall merchandising responsiveness.
“We chose Aptos as our partner in our ‘Agile Supply Chain’ tansformational program for the retail expertise of the Aptos team across all processes and the ability to cover the merchandise process from end to end as well as the track record of satisfied customers.” – Richard Cunningham, Group IT Director, Mulberry
According to Neil Ritchie, CFO, Mulberry explained that this project has been successful and it has enabled Mulberry to implement its agile supply chain initiative and also realize key objectives including reduction in inventory and greater visibility.
Apart from this, Aptos’s PLM allows for the management of all collection data with the possibility to easily engage suppliers while defining bill of materials and costing. Likewise its supply chain functionality supports efficient order tracking with the suppliers.
“We are proud to accompany a leader such as Mulberry in their transformational journey; they combine a strong heritage of fine design and manufacturing quality with constant innovation and a clear vision for the future.Our end-to-end merchandise lifecycle management approach, bringing together PLM, planning and supply chain management, is a best fit for retailers like Mulberry that add visibility and collaboration to the process and across channels, gaining the responsiveness the market requires.” – Noel Goggin, CEO and Culture Leader, Aptos
