XY Retail, the Ohio-based unified commerce platform, catering to major global fashion brands in omnichannel retail, has expanded its clientele with the inclusion of luxury fashion brand Paul & Shark. Opting for XY Retail’s comprehensive solution including POS, OMS, Clienteling, and global fiscal compliance, Paul & Shark aims to elevate its customer experiences by replacing its existing system. The adoption of XY Retail’s 5-in-1 solution provides flexibility, implementation, and a customized approach tailored to the brand’s specific business requirements.
The decision to integrate XY Retail’s technology stemmed from its ability to combine five crucial retail functionalities within a singular platform. This innovative approach not only equips Paul & Shark to manage global fiscal compliance but also promises cost reduction and improved operational efficiency.
Susan Jeffers, CEO of XY Retail, expressed excitement about the collaboration, emphasising the platform’s commitment to leveraging data for unified commerce and sustainability in luxury retail. She stated, “Our 5-in-1 solution is crafted to provide retailers with a competitive edge, and we believe this partnership will elevate Paul & Shark’s retail experience.”
Alessio di Vietro, Chief Information Officer of Paul & Shark, expressed satisfaction with the selection of XY Retail’s new in-store tool. With native mobile support, the staff now benefits from an integrated selling approach, enhancing the overall shopping experience for customers. He highlighted the successful rollout of XY in their stores within a swift four months, with all stores transitioning to the new platform.
XY Retail’s microservices-based, API-first, cloud-native platform integrates mobile point of sale, order management, clienteling, and omnichannel capabilities. This empowers global brands, including a vast clientele in the fashion and luxury retail sector, such as Emporio Armani, Damiani, and Boggi Milano, to deliver better customer experiences. Operating in 35 countries XY’s Cloud services are tailored for the specific demands of the fashion and luxury retail industry.