The National Basketball Association (NBA) plans to open its first physical retail store in India under an expanded merchandising partnership with Suditi Sports Apparel Ltd in 2027.
Under the multiyear agreement, Suditi will operate NBAStore.in, the league’s official online merchandise store in India. The website will offer jerseys of current and former players, apparel, headwear, performance and casual footwear, basketballs and accessories.
The product range will include merchandise from Nike, New Era, Mitchell & Ness, Wilson and NBA Fanwear by Suditi.
Suditi will also add casual shirts and lifestyle footwear to its existing NBA fanwear range, which includes T-shirts, jackets, sweatshirts, pants, headwear and accessories.
The products will be available through NBAStore.in, Suditi’s direct-to-consumer platform ShopTheArena.com, and selected online and physical retail channels across India. The location of the planned NBA Store has not yet been announced.
NBA Head of India Sunny Malik stated that the expanded partnership would increase the availability of official NBA merchandise through online platforms and physical stores.
The partnership builds on an existing merchandising relationship between the NBA and Suditi that began eight years ago.
Suditi Co-Founder Tanuj Agarwal noted that the company would expand its merchandise offering and operate NBAStore.in under the agreement.
