Menswear label The Bear House has opened its first store in Mumbai, located at Phoenix Marketcity. The 1,500 sq.ft. outlet is the brand’s fifth exclusive store in India.
Founded in 2017 by Harsh and Tanvi Somaiya, The Bear House offers a range of shirts, polos, T-shirts, denims, outerwear, boxers and accessories. The brand gained wider visibility following its appearance on Shark Tank India Season 4 and currently retails through platforms including Myntra, Ajio, Flipkart and Amazon.
The new Mumbai store features a cave-inspired façade, bear-faced mannequins and paw-print motifs, reflecting a design language that the company says is intended to blend storytelling with functionality. A lounge space has also been included within the store layout.
Speaking about the opening, co-founders Harsh and Tanvi Somaiya said Mumbai was an important market for the brand, describing the city as central to India’s fashion landscape. They added that the store’s design aimed to extend The Bear House’s brand philosophy into a physical retail experience.
The launch in Mumbai adds to the company’s growing offline footprint as it expands beyond e-commerce into brick-and-mortar retail.
